ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.
May 23, 2019
Given our growing addiction to newness (per Nature Communications), we’re finding it tougher to focus.
In fact, did you know that researchers found that only 2.5% of us can be effective multi-taskers? And that, as marketing leaders and CEOs, it’s getting tougher to cultivate critical thinking?
Yes, FOMO (fear of missing out) is a real thing. I see it first-hand among some of my friends, as well as some clients.
And it’s killing strategic thinking and creativity in our organizations….
November 22, 2018
As the Amazon HQ2 announcement descended like a drone in Northern Virginia, I sensed the anxiety levels rise among existing (and much smaller) regional employers. They have valid concerns about the level of employee poaching that could happen in the coming decade (yes, decade).
Gratitude is an often ignored method to address employee disengagement. These 5 methods of expressing gratitude might just be the solution to retaining your best people.
September 19, 2018
CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.
September 6, 2018
When the pace of work and end of year marketing demands intensify, we have a choice. We can either dive in, head first, and invoke high stress levels…or we can calm our mind and increase our efficacy.
I suggest you ease into fall by creating time to reflect. In this post, you will find five of my favorite quotes to help you achieve that–and, in the process, improve your decision-making.
March 20, 2018
We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.
February 22, 2018
Choosing acceptance over austerity, sharing your personal story, and responding rapidly takes guts. You need to tap into your “inner marketing guru” to find what’s true.
December 27, 2017
To help inspire you as you brainstorm your goals, I have assembled some thought-provoking quotes from a wide variety of innovators past and present.
December 8, 2017
PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry twice.
November 15, 2017
At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”