Tagged: marketing

2020 has been the ultimate test of our health and well-being – both personally and with our businesses.

Editor’s note: Our August guest contributor is Nancie McDonnell Ruder, CEO of Noetic Consultants. Be sure to read the full post and take the special Brand Health Diagnostic.

As with personal health, brand health is something we need to continuously evaluate, exercise, and protect. Right now, our everyday personal protective equipment (PPE) is the mask or face shield we wear. But when it comes to your brand, are you clear about your “Brand Protective Equipment”…

We are thrilled at all the attendees who will be joining us at CLIC ‘18, October 3-4 in Atlanta. Perhaps you’ve already registered, or you’re still considering attending. This CMO conference is not your typical gathering in a hotel conference room for 1 ½ days. It’s an immersive field trip. We will visit organizations that have developed the “secret sauce” for blending marketing innovation with unforgettable customer experiences: Nanolumens and Atlanta United Football Club.

Here’s a sneak preview to give you an idea of the insights you’ll take away from CLIC from one of our innovation hosts: Karen Robinson Cope, the EVP of Nanolumens….

We’re pleased to invite you to our 4th annual  CMOs Leading Innovation Conference (CLIC ’18), October 3-4 in Atlanta, GA.  CLIC ’18 Early Bird rates now available (a $250 savings) through June 15, 2018.

This year’s conference theme is “Innovation Meets Experience.” And you will experience marketing innovation first-hand—by participating in actual field trips to meet some cool Atlanta organizations. 

One of the biggest obstacles to marketing innovation and relevancy sits between our ears. I call it “legacy thinking.” My clients constantly complain that their teams over-identify with old projects and programs. They feel threatened when those programs need to be scrutinized or eliminated altogether. That “legacy thinking” overshadows any chance of a marketing innovation breakthrough.

We advise CMOs and CEOs on accelerating marketing innovation and growth, and I’m excited when clients can overcome this obstacle.

Their journey is similar to the disruption other industries are facing….

CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?

We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.

Marketers are working in the midst of dramatic business shifts. It’s exciting. And it can be very draining.  A few steps forward might be followed by a few steps back. But we can agree that every setback presents an invitation to practice resilience.

By refining our coping skills, recognizing setbacks quickly, and managing our stress levels, we can make the leap from surviving to thriving. I have discovered six strategies that have recently helped me improve resilience and achieve breakthroughs….

Where do you need to create resilience? How can you recover even faster from adversity in your health, marketing, and among teams?

I always enjoy recording podcast interviews, but speaking with Dr. Diane Hamilton on her podcast (which focuses on highly successful professionals) was especially worthwhile. She really did her homework and prepared some great topics for our discussion.

Where are marketing leaders treading water, and which resources are propelling marketing innovation? Our 5th annual CMO Innovation Trends study collected anonymous feedback from 90 senior marketers to answer these questions and provide expert guidance to conquer innovation resistance.