CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?

Customer experience mastery—not Martech nor AI—is the new black. Now is the ideal time for marketing leaders to incorporate customer experience mindsets and actions into every facet of their marketing plans and conversations.

These guidelines don’t just apply to billion-dollar behemoths. They work for small and mid-market companies, too. Here is a recap of our private Marketing Leaders of DC session featuring the “godmother” of customer experience, Jeanne Bliss.

Now is the time to explore, identify, and implement proactive marketing strategies. Waiting another 1-2 months may be too late. These are some strategic questions to ask during your next marketing planning meeting.

We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.

We invited Netflix star and global adventurer, Leon Logothetis, to launch our annual CMOs Leading Innovation Conference (CLIC ’17) because he  offers us a much-needed relief in a time of negativity and suffering. Here are highlights from his 3-year kindness journey.

Choosing acceptance over austerity, sharing your personal story, and responding rapidly takes guts. You need to tap into your “inner marketing guru” to find what’s true.