CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?
May 2, 2018
Customer experience mastery—not Martech nor AI—is the new black. Now is the ideal time for marketing leaders to incorporate customer experience mindsets and actions into every facet of their marketing plans and conversations.
These guidelines don’t just apply to billion-dollar behemoths. They work for small and mid-market companies, too. Here is a recap of our private Marketing Leaders of DC session featuring the “godmother” of customer experience, Jeanne Bliss.
March 5, 2018
We invited Netflix star and global adventurer, Leon Logothetis, to launch our annual CMOs Leading Innovation Conference (CLIC ’17) because he offers us a much-needed relief in a time of negativity and suffering. Here are highlights from his 3-year kindness journey.