This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers. Follow David at www.davidcbaker.com.This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers.…
June 6, 2019
In today’s dynamic work settings, it’s easy to default to a common decision making cadence. You run your meetings a certain way and you might think it’s a predictable, winning formula.
Once I met with the head of a successful investment firm, who boasted that “we make the majority of our decisions by consensus.” It’s no wonder they can’t agree on what lunches to order!
In all seriousness, choosing a default decision-making tool has one major disadvantage….
May 23, 2019
Given our growing addiction to newness (per Nature Communications), we’re finding it tougher to focus.
In fact, did you know that researchers found that only 2.5% of us can be effective multi-taskers? And that, as marketing leaders and CEOs, it’s getting tougher to cultivate critical thinking?
Yes, FOMO (fear of missing out) is a real thing. I see it first-hand among some of my friends, as well as some clients.
And it’s killing strategic thinking and creativity in our organizations….
April 18, 2019
The Amazon hiring machine, which promises to add
25,000 new jobs in DC the coming decade, has arrived with great fanfare. With 3.7% unemployment in our region, hiring and
retention is on every leader’s mind.
Local, smaller firms
have good reason to be are worried. Sadly, many are still in denial.
clients are thinking differently. They are being proactive and creative. They
are not following the hiring herd.
This month, our
private Marketing Leaders of DC™ discussion focused on how CMOs can dramatically improve their
ability to attract top candidates—even when Amazon is invading your space….
March 30, 2019
At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.
Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.
In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
March 13, 2019
I’ve just left the SXSW 2019 mashup in Austin, Texas. And
what a joyful maiden voyage it was. In addition to the unlimited buffet of
mind-bending sessions and festooned characters, I reconnected with my friend
Guy has just released his 15th book, Wise
Guy: Lessons from a Life. And what a wise autobiography it is.
Lisa & Guy catch up at SXSW 2019 – Austin TX
Here’s why you need to buy copies for your teams, your high
school and college grads, and yourself….
February 20, 2019
This week, several news outlets
reported highlights from the British
parliamentary committee (known as the DCMS committee).
Last year, DCMS spent 18 exhaustive
months investigating Facebook’s online political disinformation dissemination
and misuse of people’s data.
While I’m no attorney or MP, I
believe every marketer can learn from these allegations. They are a cautionary
tale of using (and abusing) personalization, AI to streamline access to
customer data that companies sell to outside firms to increase revenue or
January 30, 2019
Uncovering customer stories is your secret presidential power.
February 5 marks the 45th U.S. president’s State of the Union address. Even though this bombastic politician is known for his childish theatrics, I doubt his speech will be as memorable as the one featuring Mr. Lenny Skutnik.
When he saw the woman lose her grip on the helicopter line, Skutnik dove into the icy Potomac waters and rescued her from certain death. His heroism earned him a VIP seat at President Reagan’s January 1982 State of the Union address….
January 11, 2019
We have scheduled 6 months’ worth of dynamic professional development and growth opportunities for our community. Check out our schedule, and contact me if you would like to participate in these sessions: firstname.lastname@example.org.