At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”
November 10, 2017
Where are marketing leaders treading water, and which resources are propelling marketing innovation? Our 5th annual CMO Innovation Trends study collected anonymous feedback from 90 senior marketers to answer these questions and provide expert guidance to conquer innovation resistance.
October 25, 2017
I just sat down with Robbie Samuels for his “On the Schmooze” podcast. We covered a variety of marketing leadership and networking topics that will help you improve your professional brand and impact. Enjoy the replay!
September 21, 2017
September 11, 2017
Today, we witness greater forces of nature than I have ever witnessed firsthand: Hurricane Harvey in Houston, and his not-so-distant cousin, Irma, who is terrorizing Cuba, the Caribbean, and a wide swath of Florida. Both are testing our fortitude as a global community, and causing significant losses.
September 6, 2017
When facing rapidly changing customer expectations and a volatile economy, leaders must think differently just to remain relevant. Marketing innovation, defined as applying fresh creativity to improve your stakeholders’ condition, is a powerful gateway to help you stand above the crowd.