Our 2023 Beacon Award recipient, Amy Kellinger, is someone you would love to know. She’s Blackbaud’s VP of global demand gen and event marketing–and an inspiration to our global community.

In the world of business—where we live, lead, and grow– the zealous quest for market dominance and ad revenues also can chip away at the priceless value of brand trust.

Making room for the messiness of marketing innovation needs to happen before anyone can perform—or your organization can transform.

A lack of preparation for the major shifts introduced by generative AI can throw personal and business growth opportunities into the deep end.

Seasoned leaders need to know how companies find great candidates (like you!) in this new world of work. These trends and advice will show how you can adapt.

Today we celebrate Summer Solstice. Have you booked your summer R&R time?

It may feel like a bad idea right now. I get it.

We are navigating our way through two summer storms: the era of efficiency and double digit increases in layoffs in certain sectors. As of June 8, Layoffs.fyi reported that 749 tech companies have laid off 202,399 people. That number was 164,709 for the full year ending 12/31/22.

That does not take into account the number of CMOs who have recently accepted temporary double digit pay cuts–to “take one for the team.”…

In this era of data deluge, suspicion, and endless chatter, I believe that our most successful marketing leaders are rediscovering the lost art of listening.

Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.