Tagged: marketing innovation

The wild currents we are feeling with the AI arms race will eventually subside. Why not stay strategically afloat?

Lake Willoughby before the stormy crossing. Photo courtesy of Michael Taylor.
Lake Willoughby before the stormy crossing. Photo courtesy of Michael Taylor.

A lack of preparation for the major shifts introduced by generative AI can throw personal and business growth opportunities into the deep end.

In this era of data deluge, suspicion, and endless chatter, I believe that our most successful marketing leaders are rediscovering the lost art of listening.

Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.

In episode 70 of The Mindful Marketer, we offer strategies to help you navigate the daunting digital desert and privacy pressures – and help you engage and keep great customers.

I love the marketing profession, and watching our community members build healthier companies and lives. Why? Because marketing leadership combines head and heart—not just during the Valentine’s Day holiday, but throughout the year.

After a 3-year COVID hiatus, we hosted the 6th CMOs Leading Innovation Conference in scenic Daniel Island, South Carolina. The cohort included CEOs and marketing leaders from across the country, with a focus on growth planning, resilience, and agile strategies in the new customer era.

Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.

In this conversation with my CLIC ’22 co-host, Catherine LaCour, you’ll get a sneak peek into her “Five Growth Levers” morning session.

Feeling a bit sluggish as we welcome the new year?

Are you bombarded with inbound requests and priorities?

Catching yourself multitasking to keep up with demands?

You’re not alone.

My top clients are saying the same thing. They secretly wish the holiday break was JUST a bit longer.

In lieu of my normal news approach, I’m going light on the word count this week.

I invite you to take a 2 minute breather and enjoy this Forbes article….

COVID-19 has shifted how our customers act, think and buy. Your marketing needs to adapt quickly. Here are the 8 areas that are losing their relevance.