Tagged: marketing innovation

Join your peers from AARP, Blackbaud, CoStar Group, HomeServe USA, and more at CLIC '24

Join us in Manhattan for our 8th innovation cohort.
Join us in Manhattan for our 8th innovation cohort.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

Our 2023 Beacon Award recipient, Amy Kellinger, is someone you would love to know. She’s Blackbaud’s VP of global demand gen and event marketing–and an inspiration to our global community.

In the world of business—where we live, lead, and grow– the zealous quest for market dominance and ad revenues also can chip away at the priceless value of brand trust.

Making room for the messiness of marketing innovation needs to happen before anyone can perform—or your organization can transform.

A lack of preparation for the major shifts introduced by generative AI can throw personal and business growth opportunities into the deep end.

In this era of data deluge, suspicion, and endless chatter, I believe that our most successful marketing leaders are rediscovering the lost art of listening.

Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.

In episode 70 of The Mindful Marketer, we offer strategies to help you navigate the daunting digital desert and privacy pressures – and help you engage and keep great customers.

I love the marketing profession, and watching our community members build healthier companies and lives. Why? Because marketing leadership combines head and heart—not just during the Valentine’s Day holiday, but throughout the year.

After a 3-year COVID hiatus, we hosted the 6th CMOs Leading Innovation Conference in scenic Daniel Island, South Carolina. The cohort included CEOs and marketing leaders from across the country, with a focus on growth planning, resilience, and agile strategies in the new customer era.