Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.
October 4, 2022
January 7, 2022
Feeling a bit sluggish as we welcome the new year?
Are you bombarded with inbound requests and priorities?
Catching yourself multitasking to keep up with demands?
You’re not alone.
My top clients are saying the same thing. They secretly wish the holiday break was JUST a bit longer.
In lieu of my normal news approach, I’m going light on the word count this week.
I invite you to take a 2 minute breather and enjoy this Forbes article….
December 18, 2019
Executives from Dallas, Denver, DC, and beyond gathered at CLIC ’19 to address a perennial concern: creating innovative marketing cultures. Here are six takeaways from our CMO conference that may help you grow and thrive in the coming year.
July 25, 2019
Last week,we announced CLIC ’19 – The CMOs Leading Innovation Conference — is happening in San Francisco on December 5-6. This year’s theme – our 5th year!– is “Building an Innovative Marketing Culture.”
why we will sell out…
Kawasaki, one of my mentors and longtime friends has just agreed to join our
dynamic CLIC speaker lineup.
In this session, you’ll hear how this “Wise Guy” has taught millions of leaders and entrepreneurs his secrets for building innovative marketing cultures….
October 18, 2018
We took a moment to reflect on our two fall 2018 CMO events in DC and Atlanta, GA: The CMO breakfast with Chip Conley, and our 4th annual CMOs Leading Innovation Conference. (CLIC ’18). This is the first in a series of conference recap posts to share key learnings.
August 28, 2018
High performing marketing leaders don’t rely on the school calendar to guide their learning experiences. They look for fresh ideas and perspectives throughout the year. Here are four of our innovation teachers from CLIC ‘18. They will provide high-impact insights that will fuel marketing innovation.
August 16, 2018
We spend much of our work hours (and some great meals) with senior marketing leaders. One thing is certain and constant: we collectively strive to improve our craft, and to overcome the isolation that often comes with our chosen career.
That’s why we conduct this CMO Innovation Trends survey each year. We want to see what has changed. What technologies are your peers pursuing? Who are their key allies? What marketing innovation roadblocks are holding them back?…
August 1, 2018
This is the second article of a two-part series. To read Part One, click here.
These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…
Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?