Tagged: marketing innovation

I’m pleased to introduce our April guest blogger, Urko Wood. He has some practical, yet powerful insights on discovering what your customers really want. Keep reading to find the three essential questions every marketing leader needs to incorporate in marketing research and customer feedback initiatives.

Lisa Nirell

How often do you review your product and services portfolio to invest more in what's working, and get rid of what's not working? Some of your choices – especially if you lead a successful organization — will not be popular. Yet they could be the difference between success and survival.

Let's look at Tina Brown, editor-in-chief of Newsweek Daily Beast, and her recent decision. In late 2012, she announced that they would stop distributing the Newsweek print edition. Their continued market decline forced Brown to make a tough decision. Brown announced that they would transfer print subscribers to Newsweek digital, and invest more in The Daily Beast news site.

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