Tagged: marketing innovation

Summer brings opportunity for rejuvenation—to escape our ordinary routines, unplug, and discover our next big idea.

“Active adventure travel” is one of my core values and sources of inspiration. Some of my best business ideas were born alongside Central Oregon’s pristine lakes, Bermuda’s Harrington Sound, and the protected waters of La Jolla Cove.

Many senior marketing leaders return to a favorite summer destination for the same reason. Here’s what I’ve discovered about designing “innovation vacations,” from five marketing leaders who share their experiences….

Marketers face more career choices and growth opportunities than they have in decades, and marketing compared to other departments, is perceived as a hotbed for innovation. That’s the good news.

The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus most of our energy on technology, what growth opportunities will we miss?

It is easy for marketers to be seduced—and feel downright deluged—by the number of new technology offerings and providers….

 

I recently met with IN Live! network host Limor Schafman to discuss The Mindful Marketer. We discussed how mindfulness is playing an increasingly important role in corporations—both in personal practice and in regards to marketing strategy. I shared how these new trends in mindfulness can help marketing leaders be more effective, and create deeper connections with customers.

Check out the video to learn:…

Why you need to create “white space”

Over the past couple of weeks, I’ve been sharing about my time as a panel leader and invited guest at this year’s Adobe Digital Summit. I had the pleasure of meeting and exchanging ideas with a panoply of marketers, bloggers, analysts, and Adobe executives.
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In my latest Forbes CMO post, I share the best insights and marketing innovation trends I took away from the conference.

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.

In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

Ever wonder how some companies stand head and shoulders above their competitors–even though they operate in a highly competitive, if not commoditized, market sector? My clients and I found some answers on
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December 2.

I hosted our 10th private CMO reception in Bethesda, MD entitled “Customer Community is the New Marketing–Are CMOs Ready?”…

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….

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Will your innovations be able to stand the test of time like the gondolas in Venice, Italy?

My husband and I enjoyed our vacation in Venice, and our gondola ride was a major highlight. The gondola–one of the first mobile innovations to grace the ancient Venetian canals–has endured centuries of social, economic, and political changes….

If an airport–the bastion of sterile, timeless holding places for weary travelers–can delight a yogini, then you can delight even the toughest corporate customers. It’s easier and less costly than you think. As a marketing leader, you play a key role in delighting customers.

Many marketing and sales leaders are in the throes of 2014 planning. The “business as usual” crowd is asking “How will we perform in 2014 compared to the previous year?”

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