Tagged: marketing leadership

This is an ideal time to take stock of the past six months and adjust course, where needed.

Lisa planning on a flip chart
Lisa planning on a flip chart

It is tempting to dust off our desktop after summer holidays, dive into July, and plan new marketing promotions. Let me suggest an alternative. Slow down to move fast by launching an After Action Review (AAR).

Marketing wisdom evolves from the marriage of knowledge and experience—and helps us make choices in an ever-changing, unpredictable world.

Each year, we select a senior growth leader for our CLIC Beacon Award. We honor and recognize their commitment to promoting shared knowledge, inspiration, and experiences. The recipient  models the traits of a strategic leader: open, real, and respectful.

The Midlife Innovator cohort (our 9th) will harness corporate and personal wisdom to fuel reinvention and long-term growth.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

January is the ideal time to kick start question #6 in my list of Mindful Questions: Ten years from now, what is one thing you will regret if you do not learn or do it now?

In this era of data deluge, suspicion, and endless chatter, I believe that our most successful marketing leaders are rediscovering the lost art of listening.

Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.

Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.

ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.