In this era of data deluge, suspicion, and endless chatter, I believe that our most successful marketing leaders are rediscovering the lost art of listening.
May 30, 2023
May 3, 2023
Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.
January 26, 2023
Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.
January 12, 2023
ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.
December 22, 2022
When I reflect on this crazy year, my favorite moments shared one common wave: they involved acts of generosity.
November 30, 2022
We define innovation as applying creativity to significantly improve or transform the stakeholder condition. As our recent cohort has proven, 2023 presents an opportunity to transform much more than the bottom line.
October 4, 2022
Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.
September 8, 2022
In this conversation with my CLIC ’22 co-host, Catherine LaCour, you’ll get a sneak peek into her “Five Growth Levers” morning session.
January 7, 2022
Feeling a bit sluggish as we welcome the new year?
Are you bombarded with inbound requests and priorities?
Catching yourself multitasking to keep up with demands?
You’re not alone.
My top clients are saying the same thing. They secretly wish the holiday break was JUST a bit longer.
In lieu of my normal news approach, I’m going light on the word count this week.
I invite you to take a 2 minute breather and enjoy this Forbes article….
February 3, 2021
By blending the roles of CMO and Product Strategy Officer, leaders across all industries can find new sources of growth and innovation. Lisa recently “sat down” with Robb Lee, Chief Marketing and Communications Officer and Chief Product Strategy Officer, for ASAE. Robb has been a Marketing Growth Leaders™ member for the past five years.
In this interview, we explore the evolving role of the CMO, lessons learned from 2020, and the future of events.…