What a whirlwind year! Our dynamic CMO community continues to thrive and doubled in size since 2014.

Many members celebrated professional milestones which have propelled them forward. I’m proud to share ten highlights here, proving that there’s power in numbers:…

Jen Kern dazzles modern marketers at Inbound15. Over 850 attendees learned what it takes to build lasting bridges with your Sales organization. Using jazz as the underlying inbound marketing metaphor, Jen’s audience rated her session one of the most pragmatic and valuable at the HubSpot conference.

Today’s marketing leaders can recite the ABCs of social media: content marketing, revenue performance management, and branding. Yet when it comes to conversations with their C-suite peers, they often speak in another language.

In 2014, the Project Management Institute revealed that 44% of strategic initiatives are unsuccessful. Why? They discovered the main reason is a lack of organization alignment at around 58%. In other words, unsuccessful projects are not highly aligned to a company’s strategic goals.

If you are an executive responsible for driving growth, it’s tempting to be distracted by the myriad new marketing automation tools and marketing cloud applications at the expense of strategic priorities….

Do you have what it takes to lead successfully in today’s fast-changing marketing environment?
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That’s the tough question posed in Be a Marketing Maestro, a new eBook from Direct Marketing News and sponsored by Teradata. To thrive as a marketing leader today, you must learn how to create harmony in a cacophonous marketing environment.…