I’m keeping this update upbeat and short…and to give you a moment to just reflect and take a break from holiday fatigue. To just BE.

At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”

Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide

In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton. You can watch the first part of his presentation below.

Finding your ideal customers’ state of mind is essential for today’s brands to position themselves effectively….

What are the innovation opportunities and challenges today’s marketing leaders face?

I was honored to be asked back for a second interview with Spiral Marketing, a podcast that helps current and future business leaders, marketers and entrepreneurs elevate their brand. (Their first return guest!)

Host Karl Boehm and I discussed the recently released 3rd Annual Energize Growth CMO Report, From Fledgling to Falcon: How CMOs Make the Leap from Order Taker to Innovator….

What a whirlwind year! Our dynamic CMO community continues to thrive and doubled in size since 2014.

Many members celebrated professional milestones which have propelled them forward. I’m proud to share ten highlights here, proving that there’s power in numbers:…

Jen Kern dazzles modern marketers at Inbound15. Over 850 attendees learned what it takes to build lasting bridges with your Sales organization. Using jazz as the underlying inbound marketing metaphor, Jen’s audience rated her session one of the most pragmatic and valuable at the HubSpot conference.

Today’s marketing leaders can recite the ABCs of social media: content marketing, revenue performance management, and branding. Yet when it comes to conversations with their C-suite peers, they often speak in another language.

In 2014, the Project Management Institute revealed that 44% of strategic initiatives are unsuccessful. Why? They discovered the main reason is a lack of organization alignment at around 58%. In other words, unsuccessful projects are not highly aligned to a company’s strategic goals.

If you are an executive responsible for driving growth, it’s tempting to be distracted by the myriad new marketing automation tools and marketing cloud applications at the expense of strategic priorities….

Do you have what it takes to lead successfully in today’s fast-changing marketing environment?
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That’s the tough question posed in Be a Marketing Maestro, a new eBook from Direct Marketing News and sponsored by Teradata. To thrive as a marketing leader today, you must learn how to create harmony in a cacophonous marketing environment.…