In this conversation with my CLIC ’22 co-host, Catherine LaCour, you’ll get a sneak peek into her “Five Growth Levers” morning session.
January 7, 2022
Feeling a bit sluggish as we welcome the new year?
Are you bombarded with inbound requests and priorities?
Catching yourself multitasking to keep up with demands?
You’re not alone.
My top clients are saying the same thing. They secretly wish the holiday break was JUST a bit longer.
In lieu of my normal news approach, I’m going light on the word count this week.
I invite you to take a 2 minute breather and enjoy this Forbes article….
February 3, 2021
By blending the roles of CMO and Product Strategy Officer, leaders across all industries can find new sources of growth and innovation. Lisa recently “sat down” with Robb Lee, Chief Marketing and Communications Officer and Chief Product Strategy Officer, for ASAE. Robb has been a Marketing Growth Leaders™ member for the past five years.
In this interview, we explore the evolving role of the CMO, lessons learned from 2020, and the future of events.…
July 14, 2020
COVID-19 has shifted how our customers act, think and buy. Your marketing needs to adapt quickly. Here are the 8 areas that are losing their relevance.
July 25, 2019
Last week,we announced CLIC ’19 – The CMOs Leading Innovation Conference — is happening in San Francisco on December 5-6. This year’s theme – our 5th year!– is “Building an Innovative Marketing Culture.”
And here’s
why we will sell out…
Guy
Kawasaki, one of my mentors and longtime friends has just agreed to join our
dynamic CLIC speaker lineup.
In this session, you’ll hear how this “Wise Guy” has taught millions of leaders and entrepreneurs his secrets for building innovative marketing cultures….
June 27, 2019
Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities don’t always present themselves on our timeline, and force us to operate at sudden warp speed.
Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.
November 1, 2018
We have many stories from CLIC ’18 to pass along, and they would consume pages! That’s why we plan to send you these stories in small bites in the coming months.
In the meantime, here’s one announcement that is worth shouting about.
Each year, we celebrate members who model our core values and raise the performance bar within our profession. This year, we selected someone who has taken their marketing leadership role to a whole new level: Jennifer Groese of List Partners….
August 2, 2018
I’m pleased to invite you to our private CMO breakfast on September 25 to help you accelerate your career. This is an exclusive gathering in Bethesda, Maryland, hosted by Walker & Dunlop.
You’ll meet Chip Conley, my good friend and fellow author. He is joining us from San Francisco, CA. Chip will share his career and life lessons from his Airbnb experiences. We will also celebrate the launch of his newest book, Wisdom@Work….
July 3, 2018
It’s Independence Day in the United States…although I prefer the term “Interdependence Day.” We cannot thrive without creating unique development opportunities, and collaborating with like-minded leaders and creatives.
When I spend time with leadership luminaries and marketing trendsetters, it’s electrifying. You may be preparing for your own “electrifying experiences” this week…fun food, friends, and fireworks. We are too—except the fireworks will be continuing into the fall months for our community.
If you are experiencing isolation as a marketing leader, or love to learn from some of the world’s top business luminaries, then join us for some of these exciting fall events….
June 13, 2018
I recently learned a new term: liminality. It’s defined as a quality of ambiguity or disorientation that occurs in the middle stage of rituals. In today’s working world, it’s common for people to change jobs over a dozen times in their lives. And some can be significant career shifts, not lateral career moves. Yet many of us rush to the next “new thing,” never allowing us to feel complete and whole with our past.
If each of us can expect to change jobs over a dozen times, and be truly present in our new role, we must embrace that temporary period of liminal life….