Tagged: marketing strategy

What modern content strategies are optimal for thought leaders?

Content strategies are more exciting and abundant than ever before.

But it’s not always easy to determine the best platforms to place your bets. Which content marketing strategies provide the highest return? In this 19 minute podcast, I sit down with Pete Winick and share my experiences, and reveal my favorite platforms.

Now is the time to explore, identify, and implement proactive marketing strategies. Waiting another 1-2 months may be too late. These are some strategic questions to ask during your next marketing planning meeting.

We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.

I recently joined Steve Caldwell on his podcast, Manager Mojo. We focused on how marketers can design a new future for customers and teams, and where they get stuck. My basic message: it’s not about doing more; it’s about being more. And that requires us to develop a strong sense of self-awareness and conscious behavior.

Intentionality is key–yet too many marketers fail to design their own future. Listen in to our conversation here ….

Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest thing you do in 2018. I recently read a great book that described just how you can make that happen.

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?
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As businesses continue the rapid move towards digital, more technology purchases will find a
home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization….

Love is in the air this month, and Valentine’s Day, of course, is likely responsible. Much about the genesis of the holiday, and even who this St. Valentine was, is lost in the fog of time. One legend has it he was a priest in third century Rome who helped soldiers get married. Another tells the tale of the imprisoned Valentine who, having fallen in love with his jailer’s daughter, sent her a letter signed, “From your Valentine,” a phrase used to this day….

Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide

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In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton….

Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters.
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Some of my clients have and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework.

In the 28-minute bonus MP3 program, you will hear some of my clients’ …

By Guest Blogger Deanna Zaucha, Senior Specialist of Content Marketing for Webs and Pagemodo

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Independence Day will come and go, but it never fails to set the momentum for the holiday season to come. For marketers, holidays are a great time of the year to drive traffic and encourage engagement with customers. However, we’re often faced with outdated and stagnant social
media campaigns….