Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.
October 4, 2022
August 18, 2020
Editor’s note: Our August guest contributor is Nancie McDonnell Ruder, CEO of Noetic Consultants. Be sure to read the full post and take the special Brand Health Diagnostic.
As with personal health, brand health is something we need to continuously evaluate, exercise, and protect. Right now, our everyday personal protective equipment (PPE) is the mask or face shield we wear. But when it comes to your brand, are you clear about your “Brand Protective Equipment”…
October 25, 2018
Content strategies are more exciting and abundant than ever before.
But it’s not always easy to determine the best platforms to place your bets. Which content marketing strategies provide the highest return? In this 19 minute podcast, I sit down with Pete Winick and share my experiences, and reveal my favorite platforms.
February 16, 2018
I recently joined Steve Caldwell on his podcast, Manager Mojo. We focused on how marketers can design a new future for customers and teams, and where they get stuck. My basic message: it’s not about doing more; it’s about being more. And that requires us to develop a strong sense of self-awareness and conscious behavior.
Intentionality is key–yet too many marketers fail to design their own future. Listen in to our conversation here ….
June 22, 2016
As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?
As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization. In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization.
You likely have a mix of technology-related projects, ranging from applications or systems that your team is building. These include mobile apps, content management systems, back-end data systems, hosting solutions, CRM, and analysis. …
February 19, 2016
Love is in the air this month, and Valentine’s Day, of course, is likely responsible. Much about the genesis of the holiday, and even who this St. Valentine was, is lost in the fog of time. One legend has it he was a priest in third century Rome who helped soldiers get married. Another tells the tale of the imprisoned Valentine who, having fallen in love with his jailer’s daughter, sent her a letter signed, “From your Valentine,” a phrase used to this day….
February 11, 2016
Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide
In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton. You can watch the first part of his presentation below.
Finding your ideal customers’ state of mind is essential for today’s brands to position themselves effectively….