This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.
October 4, 2022
Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.
August 18, 2020
Editor’s note: Our August guest contributor is Nancie McDonnell Ruder, CEO of Noetic Consultants. Be sure to read the full post and take the special Brand Health Diagnostic.
As with personal health, brand health is something we need to continuously evaluate, exercise, and protect. Right now, our everyday personal protective equipment (PPE) is the mask or face shield we wear. But when it comes to your brand, are you clear about your “Brand Protective Equipment”…
October 25, 2018
Content strategies are more exciting and abundant than ever before.
But it’s not always easy to determine the best platforms to place your bets. Which content marketing strategies provide the highest return? In this 19 minute podcast, I sit down with Pete Winick and share my experiences, and reveal my favorite platforms.
April 11, 2018
Now is the time to explore, identify, and implement proactive marketing strategies. Waiting another 1-2 months may be too late. These are some strategic questions to ask during your next marketing planning meeting.
March 20, 2018
We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.
February 16, 2018
I recently joined Steve Caldwell on his podcast, Manager Mojo. We focused on how marketers can design a new future for customers and teams, and where they get stuck. My basic message: it’s not about doing more; it’s about being more. And that requires us to develop a strong sense of self-awareness and conscious behavior.
Intentionality is key–yet too many marketers fail to design their own future. Listen in to our conversation here ….
October 6, 2017
Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest thing you do in 2018. I recently read a great book that described just how you can make that happen.
June 22, 2016
As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?
As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization. In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization.
You likely have a mix of technology-related projects, ranging from applications or systems that your team is building. These include mobile apps, content management systems, back-end data systems, hosting solutions, CRM, and analysis. …