Category: Mindful marketing

Marketing leaders need competencies in two areas: relationship-building and strategic insight.

Discussions around marketing ROI and KPIs are de rigeur. But they’re missing the point. Marketing leaders first need fundamental competencies in TWO areas: relationship-building and strategic insight. This post presents five questions that every leader must explore before designing a dazzling dashboard.

What is the first step towards designing an innovative marketing culture? Uncovering the causes of overwhelm. Here are 24 questions to eliminate marketing innovation barriers within your organization.

What books will kick start your “innovation vacation” this summer? We spoke with several successful leaders and they surprised us with their recommendations.

Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.

These videos expire on June 15, 2017–so enjoy them while you can!

We live in a time where the digital revolution can undermine our trust-building efforts. Here are 3 “trust traps” leaders must avoid. This originally appeared in HuffPost.

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

From Volkswagen’s ongoing recovery from its emissions scandal to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, and delayed. Here are 9 senior executives and CEOs who caught their mistakes early, and learned from them.

I once believed that in order to be creative, I need to drive to the beach, rent a quiet space, and let the ideas start to flow.

Not so fast, Lisa!

We are in countdown mode for our 2nd annual CMOs Leading Innovation Conference. This year’s theme is “the need for innovation speed.”
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Marketing leaders from across the US have chosen this conference to accomplish several goals:

Discover fresh new ways to accelerate innovation within their organizations
Deepen peer relationships
Leverage technology to foster innovation and expand customer relationships
Accelerate the migration from “order taker” to “innovator”

With a tip of the hat to talk show impresario, David Letterman, here are 10 reasons why this conference will make marketing innovation CLIC for our attendees–and may do the same for you:

You will spend time outdoors and learn how nature adapts.

Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes, that anger spills over into the workplace and permanently damages our work culture.

As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political upheaval truly the cause of this wave of anger, or an excuse?

The answer isn’t obvious. However, if we choose to ignore these behaviors, it’s just a matter of time until it decimates an otherwise productive and healthy workplace….