During this pandemic, my best clients are now
completing their first round of scenario planning. This is an essential process
to help them determine financial alternatives and future resource requirements.
It also provides insight into what initiatives and offerings to keep, expand,
Some of your more unfavorable scenarios suggest
longer, more painful delays and streamlined operations. Scenario plans also
might suggest that certain established offerings are no longer relevant to your
Marketing leaders within membership organizations, food
service, entertainment, and hospitality are seeing a significant decline in
revenues due to their dependency on live experiences….