Our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) was a huge success. We focused on helping our participants overcome innovation resistance over the 1 1/2 day confab. Our media partner from MKTGinsight created a nifty  marketing innovation ebook that summarizes each session perfectly.

For example, MKTGinsight’s Ginger Conlon shares how we opened the conference with Leon Logothetis. He challenged attendees to use kindness as inspiration for innovation. “Next time you’re creating a campaign, ask yourself, Will it help more than the bottom line?…

In fast-changing markets, companies often get so busy running the business, they fail to understand their customers’s experience and needs.

To help inspire you as you brainstorm your goals, I have assembled some thought-provoking quotes from a wide variety of innovators past and present.

I’m keeping this update upbeat and short…and to give you a moment to just reflect and take a break from holiday fatigue. To just BE.

PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry twice.

Dorie Clark’s latest book, “Entrepreneurial You,” isn’t just for startups. Her strategies apply to CMOs and marketing leaders. Here are 3 highlights.

One of the highlights of CMOCLIC is recognizing the extraordinary examples of leadership and marketing innovation in our community. We honored three individuals with Beacon Awards at CMOCLIC17, and I’m delighted to share their stories here as well.

At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”

Where are marketing leaders treading water, and which resources are propelling marketing innovation? Our 5th annual CMO Innovation Trends study collected anonymous feedback from 90 senior marketers to answer these questions and provide expert guidance to conquer innovation resistance.